Welcome to the Fundraising Detective blog and website. My name is Craig and I've been fundraising since 2000, blogging since 2006, running my own consultancy since 2015 and had my first fundraising book published in 2017.
I help charities raise more money through improving their supporter experience, helping them implement relationship fundraising and developing effective appeals and campaigns.
I've always made it my mission to be the best-read fundraiser I can be and I love using that knowledge and learning to help others. I always try to listen to your needs before offering any advice (and not offer pre-defined solutions as can often be the case), and myself and my colleagues are happy to do the implementation as well.
Recent projects include:
- Managing a number of direct marketing projects (inc mail, telephone) at a national charity
- Developing a new individual giving strategy and operational plan for a small charity with big ambitions
- Providing support to fundraisers in Asia and Africa at an international development charity, as they develop their first fundraising strategy
- Interim director of fundraising and head of individual giving roles at two medium sized charities
- Running in-house training and advice on improving the supporter experience and implementing relationship fundraising
- Writing appeal emails for a global women's rights charity
Check out the 'Consultancy Services' page for a full list of areas Craig can help you with.
Whatever problems you face as a fundraiser, then get in touch to see if I can help. It's always a pleasure to hear from fundraisers and have a chat. If I don't have the answer, and I'm not afraid to admit when that happens, then the chances are I will know someone who can help.
I work with a number of experienced and talented freelance fundraisers, so have a range of skills that can be drawn on to help you succeed.
Donors for Life - a practitioner's guide to relationship fundraising
'Charities nowadays are expected to deliver not only a reliably brilliant donor experience, they must also now commit to doing the right things by their donors, demonstrably, day in and day out. This book shows, from a practitioner's view point, not just how to do it well but how to do it comprehensively, transparently and dependably too.'
I'm proud to have co-authored the critically acclaimed Donors for Life, a how-to guide to help you put the theory of relationship fundraising into practice. The book looks at the state of fundraising today, why people give, how to recruit and retain your donors and looks at how to apply relationship fundraising across all disciplines of fundraising.
It shares our successes and also our failures, so you can avoid the mistakes we've made over the years. It also provides tried and tested tips and techniques to help charities of all sizes improve their fundraising. If you're interested in making relationship fundraising work in your organisation, then please do get in touch.
'Donors for Life is more than a worthy successor to Ken’s Relationship Fundraising. As its title suggests, this is a practical gold mine packed with lessons, practical tips and insights based on the hands-on experiences of two senior fundraising leaders.'
Roger Craver, The Agitator (read the full review)
'This is an important book for any fundraiser, regardless where they at this moment in time. What exists here is the ideal balance of timelessness and 2017, and it’s all woven together into something intentional, cohesive, and powerful. I highly recommend Donors for Life to any fundraiser who wants to make money but knows that successful fundraising depends on their donors. And if you aren’t there yet, *now* is the time.'
Pamela Grow, leading fundraising author, consultant and coach (read the full review)
Want to get hold of a copy?
You can order direct from the publishers, White Lion Press.